McWilliams Ink is a full-service, creative marketing agency. We lay eggs in peoples brains by putting the right information in front of your audience at the right time and keeping it there.
We’ve taken on a broad range of clients and projects, but here’s what we love to work on:
We know this industry because we are the industry. Everyone as McWilliams Ink loves cars, races cars, builds cars. We know what your clientele loves, hates, how they speak and most importantly what is important to them when they are shopping for parts. We can tell you where you are weak and where your competitors are strong. We can promise one thing: we are not going to BS you and waste your money. We work on retainer, if you don’t succeed in the long run neither do we.
From finding you the right people to managing your social media ourselves. We will find what works for you. We have been HUGELY successful in this arena. Whatever you need we can do it.
- Message Triage
- Relationship Building
- Community Management
- Influencer Outreach
We write captivating, magnetic emails for existing email lists. Don’t have one? We can create, optimize, and manage your email marketing campaigns.
As a marketing agency, we do a lot of copywriting. This is the kind of content that is meant to connect your audience to a product or service in a way that builds desire for what you’re selling and loyalty to you in the process, whether its for a magazine ad, radio spot, landing or sales page, product description or another kind of advertisement.
In the aftermarket automotive space, there’s a lot of sponsorship going on and lets face it.. most of it is worthless. However, done right there are lots of benefits and we can help with policy development, finding the right relationships and oversight of your sponsees to make sure you are getting your moneys worth.
Knowledge bases are places where information is easily accessible to your audience. Most often, your website is a knowledge base. We write technical information, frequently asked questions pages, blogs, and other search engine optimized content that makes your website a valuable resource to your customers.
If you have documentation or other materials that need to be revised for grammar, content, or style, we’re here to help.
If you have questions or would like more information about working with us, click here to get in touch!